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Ideas like this are what breathe new life into transit. While some may have failed, bringing them back with calculated risk can lead to increased ridership and decrease the number of vehicles on the roadway making it easier for all involved. While free may not be feasible in small communities where the cost of equipment would likely represent a large financial burden, larger cities can explore alternatives to the standard way of doing things with items like an unlimited monthly pass, discount cards, flat rates, etc. Motivating people to use transit it very difficult, especially in Norman where there is nearly no incentive to do so. Students can begin the shift since they likely are the largest demographic of CART ridership.
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