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I think this methodology is some of the best for enticing people to use alternative forms of transit. With the University of Michigan close by, users in Ann Arbor would likely use this service on the weekend for transport to and from bars, although that may be an errant assumption on my part. The free launch gives them, what Lyft hopes to be, a pleasant first experience with the service in hopes of repeat business. Programs such as these, at the very minimum, can reduce the amount of intoxicated drivers when they dont have to wait an hour or more for a taxi when the system is taxed at capacity. Local people can help out and make some money in the process.
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